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What should be the Instagram growth strategy?

Post frequently and consistently

Without consistent posting, your audience’s expectations and interests are going to subside. If you post every day for a while but then you don’t post again for a month, your followers are either going to be confused or have forgotten about your completely. In fact, they may no longer be following you when you finally decide to post again.

Do a live Q&A with your audience

Live videos are always a great way of engaging with your audience and answer any type of questions your followers may have. You will be showing your audience that your company has a face and a heart; that there is a dedicated team “behind the scenes” compromised to the brand and its followers, this will eventually create a strong relationship with your brand, as well as bring you, loyal followers.

Promote all your Instagram live videos in advance.

This is a key factor to make sure your live video will be successful. Since social media is a two-way street, it works perfectly when you are sharing content with your audience as well as listening to them, that is why creating the perfect atmosphere when launching a product is extremely important.
Your goal will always be and should always be to boost engagement, drive connections and gain new followers along the way.

Try out Instagram Live

For one, Instagram Live videos give you the top spot on your followers’ story feeds. Instagram Live videos also automatically send push notifications to your followers to let them know you are live. Last, but certainly not least, Instagram’s algorithm appears to be favoring business accounts that use this feature by boosting their organic engagement and making their profiles easier to discover.

Partner with other brands

This is like two-for-one marketing because not only are you going to expose your content to your current audience, but an entirely new audience as well through a mutually beneficial partnership.

To acquire successful, business growing partnerships, ensure the companies you seek to partner with align well with your business objectives. Their audience needs to be relevant to your own. It is also important to come up with a game plan when proposing partnerships.

Run contests

An Instagram contest is another way to drive even more exposure to your page to grow your account.

If you are giving ANYTHING away people are likely to enter. Contests and giveaways work so well on Instagram because there are several ways you can require folks to enter that can help up your follower and engagement numbers grow.

For instance, you can ask people to:
  • Repost photos
  • Comment and tag friends
  • Like your posts
  • Share your posts or stories
  • The other nice thing is that these contests or giveaways do not always need to be overly planned or complicated to run.
Use hashtags

The other quick and effective (and free) way to grow your Instagram account is using hashtags strategically. In fact, Instagram posts that use hashtags gain a 12.6% increase in engagement when compared those without.

Hashtagging is so effective because it helps categorize similar content, which makes yours even more discoverable. This is likely why hashtagged posts get so much more engagement than those without.