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How do you redirect traffic from an old website to a new one without losing search engine ranking?

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Want to redirect traffic to a rebranded website at a new domain without rewinding SEO progress made on old site.
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Forbes "Domain Migration Checklist" will walk you through the steps to follow. There is a real risk of losing SEO value if you do not carefully plan and execute your migration. The major steps include creating 301 redirects from the old urls to the corresponding new urls and updating webmaster tools for Google and Bing so that the search engines know that you are moving to a new domain.