I work for an established software company in operations, which means that I do not have any role in product management or developement. I want to pitch an software project idea to the product management team based on my work with our clients. I have written most of the business case with revenue projections, development costs, and continuing maintenance costs based on some internal and external data. However, I'm struggling with the advice I've seen to consider opportunity costs. How do I get that data? Does my business case need to include it?
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