Trying to determine whether or not our ad designs are more or less effective than similar ads in our industry.

marketing advertising lead-generation online-marketing

asked

The RATER model provides a framework for focusing your surveys and other customer feedback in 5 areas that can provide insight into potential issues with Reliability, Assurance (service staff knowledge), Tangibles (physical experience with the service), Empathy, and Responsiveness. We find that using this framework in gathering and organizing our customer feedback enables us to focus on more targeted improvement initiatives.

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