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What are "truth in advertising" requirements?
A larger competitor has been in the news because of an FTC investigation into their advertising practices.
How do you determine whether or not billboard advertising is generating sales?
Considering incorporating billboards into our marketing plan for new locations.
How many leads should we expect to get from online ads for our sporting goods products?
Trying to determine whether or not our ad designs are more or less effective than similar ads in our industry.