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What is the average response rate for email marketing campaigns targeted at consumers?

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Working on an analysis of alternative marketing strategies for attracting customers to a retail website.
email-marketing lead-generation marketing
asked  2018-09-12 03:48:00+00:00
by  h-wilk5
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answered  2018-09-21 19:56:00+00:00
by  hollyp
The average click rate on email marketing messages is around 3%, but it varies quite a bit based on the type of product you are promoting - anywhere between 1.5% to 5.5% (the Smart Insights article has a breakdown by industry).

https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/