Lextree Simply the best software for managing legal entities and documents.
Free Trial
The Berkman Letter Practical analysis and commentary for business, law, and more.
Start Reading

What is the average response rate for email marketing campaigns targeted at consumers?

0
stars
1
answer
941
views
Working on an analysis of alternative marketing strategies for attracting customers to a retail website.
marketing lead-generation email-marketing
asked  2018-09-12 03:48:00+00:00
by  h-wilk5
Answers
1
star
answered  2018-09-21 19:56:00+00:00
by  hollyp
The average click rate on email marketing messages is around 3%, but it varies quite a bit based on the type of product you are promoting - anywhere between 1.5% to 5.5% (the Smart Insights article has a breakdown by industry).

https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/