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What types of customer email messages need to follow CAN-SPAM rules?
We send email messages to our customers regularly and need to determine which messages should get approval from legal before going out.
How can I evaluate the competence of a social media marketing consultant?
Social media marketing is so new, there are no seasoned professionals. How can I tell if a consultant is any good before hiring him?
What is the average response rate for email marketing campaigns targeted at consumers?
Working on an analysis of alternative marketing strategies for attracting customers to a retail website.