We have traditionally used a direct sales model. But our company is exploring the idea of using distributors or alliance partners to resell our products. How should find distributors? Is it best to look for distributors by territory or industry? Does it matter whether our products are high volume or low?
asked by hollyp
We are reviewing our strategic plan as an independent business unit in a larger organization. We are debating whether to ask for a substantial increase in our sales and marketing budget to hire a larger sales team. Some on our team think we should not hire a sales team and instead seek out distributors. There are several in our industry which might be willing to carry our products. What are the pros and cons of hiring a sales team versus contracting with distributors?
asked by marty13